How Happy Curves Drove Sustained Affiliate Growth Via Content Connections
October 21, 2024
If you've spent any time on TikTok, you've probably seen a Happy Curves or Happy Nuts product. Their odor control, sweat and chafe protection, and hair removal products have been helping men and women start their days in comfort and confidence for years. But as the company discovered after joining Content Connections, there was a lot of growth still to be unlocked via partnerships with top publishers.
Sustained Momentum From Affiliate
While some of our customers like Miko saw rapid success centered around Prime Day, Content Connections helped Happy Nuts and Happy Curves grow their off-Amazon traffic for months on end via strategic placements with top publishers.
Premium Partners, Dozens of Articles
Sustained success in the affiliate space almost never stems from a single article or partnership, but rather from an accumulation of high value, high traffic placements over time. Over the first seven months of the brands working with Content Connections, we were able to promote them across 72 separate articles that generated over $46,000 in incremental sales thanks to deep integrations with our parent company, Hyphensocial, which partners with many of the top affiliate publishers on the web.
Amy Haas, influencer and affiliate marketing manager at the brand, said that this concentration of high value placements on top publishers paid additional dividends when Prime Day rolled around. "We saw a 6x increase in sales during our July Prime Day promotions compared to the month before and after - allowing us to truly capitalize on that high traffic opportunity."
She also added that Content Connections was a great tool for getting new product launches off to a successful start. "During Prime Day, we saw the greatest lift in sales for our Smoothie Bikini Trimmers, which was incredibly helpful as we were getting ready to launch a brand new color in August."
More Key Figures
29 - The number of Happy Curves and Happy Nuts products featured in content thanks to Content Connections
19 - The average number of articles each product appeared in
$1,500 - The average incremental sales, per product
$21,500 - The total incremental sales for the top-selling product
$0 - The amount of flat fees the brand paid to be a part of Content Connections
Try Content Connections Yourself
Content Connections is available now for all U.S. Amazon sellers, signing up only takes minutes, and there's no risk associated with trying it out. We don't charge any flat fees to join the platform, so you only pay for directly attributed sales. And if your brand is eligible for Amazon's Brand Referral Bonus, you'll receive a rebate on any Content Connections sales to offset your commission costs.
Sign up today, or get in touch to learn more!
