Frequently Asked Questions

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How can I verify my Content Connections sales?

You can see your Content Connections sales within your Amazon Seller Central Ads console. Just navigate to the Attribution section of your Ads reporting, and search for Attribution tags that start with "Hyphen." All of these tags will have been generated through your Content Connections partnership.

Note: the sales you see in your Ads console may be slightly higher than what you see in your Content Connections due to nuances in reporting via the Attribution API.

How do I add my products into my profile?

Once registered, follow these steps:

1) Click "Add New Brand" to add your brand.

2) Set up your brand image, intro, guidelines, and commission rate.

3) All products under this brand will be automatically imported into the products tab.

Use the filter on the right to view specific products. By default, all products under the same brand will have the same commission rate you set up. To customize product details, click on a product, then "Edit" to update the name, description, guidelines, and specific commission rates. Note that product commission rates can only be updated once the brand details have been added and are editable only on the 1st of each calendar month.

How do I get started using the platform?

First, please click this link to view the detailed onboarding guide:

Getting started is easy! Register on our platform through our website or contact us directly if you have any questions. After registering, our platform will automatically integrate your Amazon brands. You can then set up commission rates at both the brand and product levels.

How should I determine my Commission Rate?

Your commission rate is the most important factor you can control to encourage publishers to consider your product, and we encourage you to experiment. While editors and content creators look at many factors when choosing products to promote, offering a higher commission rate is a great way to get noticed within the affiliate ecosystem. We encourage you to experiment with different rates to find one that balances profitability with visibility, and can share that our average commission rate within the platform is roughly 20%.

What are the benefits of Content Connections?

  • Access our network of top content creators to optimize product placements.
  • Get comprehensive data showing where your products are featured and what content performs best.
  • Use advanced algorithms and recommendation technology to align your products with the best content creators.
  • Have your products featured by major publishers and influencers in e-commerce.
  • Enjoy the benefits of integration with Hyphensocial’s Portal CMS tool, spotlighting high-performing brands for content insertion with ease.

What are the payment terms of using the platform?

There are no platform fees; you only pay for sales at the commission rate you set, plus a 5% service fee to Content Connections. You may receive up to 10% via Amazon’s Brand Referral Bonus to offset costs. Billing is automated through Stripe, and you pay one lump sum monthly. All sales are verifiable through your Amazon Sellers Account.

We pass on a 2.9% fee to the brand. Payment terms are NET 30, with payments due on the 1st of the month. For example, sales in June 2024 are due for payment on August 1st, 2024. Once payment is made, you will receive a receipt from Stripe.

What data insights can the platform provide?

Our advanced attribution technology ensures that every sale is tracked. You can see which landing pages drive the most traffic and sales. Comprehensive analytics provide deep insights to help you optimize performance marketing and drive maximum returns.

What should I use for "Brand Guidelines?"

Brand Guidelines are any notes that you'd want to pass along to writers or editors covering your brand. This could include guidance around making specific health claims, any ingredients or features you want to highlight, or any angles you'd want a writer to avoid.

Note - while these guidelines will be visible to publishers using Content Connections, we can not guarantee that they will be followed.

Which publishers will feature our products?

Your products will be featured on top digital media outlets, including but not limited to CNN Underscored, Daily Mail, Penske Media Corp, Vox, and more. Integration with Hyphensocial’s Portal ensures your products are prominently featured during content creation.

Additional publishers will begin joining the platform in the fall of 2024.